The one-stop-shop for fashion enthusiasts, Koovs, has partnered with India-based fashion designer Kunal Rawal to come up with an exclusive ‘Kunal Rawal X Koovs’ collection, in a bid to tap the rapidly increasing menswear market in the country.
The partnership will offer t-shirts, joggers and evening pieces which will be marketed solely on the the fashion retailer’s marketplace.
Mary Turner, CEO , Koovs, said, “With over 35 million users on social media and 1.6 milion engagement of our latest venture with rising star Ahaan Panday, shows that exhilarating fashion and inexpensive style are as important to young men in India as it is to women.”
Excited to have Kunal on board, Turner added that the company is delighted to have his trademark blend of casual and evening style for men, under their brand.
The Indian fashion retailer has previously collaborated with the likes of Manish Malhotra, DJ Nikhil Chinapa and actress Tapsee Pannu. Among others, for similar campaigns.
Koovs, which claims to come up with over 100 products every week, houses collection from big fashion players such as Levis, Jack & Jones, Flying Machine and Adidas along with its exclusive range for men, women and kids.
