India’s women ethnicwear brand Shree has announced to open 50+ flagship stores in the country in 2022; the start of which has happened with its first flagship store at Rajouri Gardens, New Delhi.
The brand said that, despite the pandemic, it has continued to grow and expand its footprint across India and internationally.
The aesthetically designed store, spread across a space of 1,500 sq. ft., is said to be a visual treat for customers and offers a streamlined and easy shopping experience for customers.
The store houses Shree’s latest Spring/Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime. Shree is keeping it simple this season with light and flowy functional outfits that are easy on the skin.
The new façade highlights the brand’s ethos – Shree is a women-led brand that understands the style requirements of a woman and caters to her every whim while ensuring quality and affordability.
The store’s newest design and technology upgrades create a desired shopping atmosphere, and ensures quicker and hassle-free billing for shoppers.
Speaking on the occasion, Mahima Kapoor, Head of Communications, SHR Lifestyle Pvt. Ltd. said, “We celebrated this momentous occasion over brunch with top social media influencers. It was a treat to see all our guests browsing through the new collection, while sharing their fashion ideas and experiences over cupcakes and macaroons! A successful and entertaining afternoon, we were excited to share the spirit of Shree with all our guests! Our main aim has always been to make Shree as accessible as possible to all its customers!”
Adding to the conversation, Sandeep Kapoor, Chairman & Managing Director, SHR Lifestyle Pvt. Ltd. said, “We are excited to launch our flagship store in Rajouri Gardens as we believe that we have a very large loyal customer base here! This store encapsulates our newly launched retail concept, which is all about the rich Indian tradition and culture that we embody. The new store design makes it easier for the customer to shop while looking through our collections. We are grateful for the love and support of our loyal customers! We hope this store elevates their shopping experience in every way!”
Bharat Tex Special Report 2026 
