To deepen its connect with fashion-forward Gen-Z by bolstering its fashion-in-trend portfolio, Myntra, leading platform for fashion brands and pioneer in m-commerce, partners with Urbanic.
Urbanic is an emerging London-based fashion brand creating and bringing distinct styles that sustain the idea of inclusivity. This is Urbanic’s first-of-its-kind partnership with an e-commerce player.
The dedicated brand store on Myntra enables shoppers to select from a bevy of their most-loved, edgy and in-vogue styles ranging across categories.
Urbanic will offer a differentiated collection of over 2,500 styles to shoppers on Myntra, targeted at the young fashion-conscious consumers looking for trendy, affordable, far-from-basic styles across categories, including apparel, loungewear and accessories.
The selection includes tops, denims, winterwear, lingerie, swimwear and accessories, and will be available on Myntra from 1 September.
Speaking on the launch of Urbanic on Myntra, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to be joining forces with Urbanic to bring the best of fashion-in-trend to our thriving base of young shoppers namely Gen-Z and millennials, who are steadily shaping the future of e-commerce. With their extremely high digital presence combined with a keen sense of style, they are poised to become one of Myntra’s dominant consumer bases and this partnership helps us boost our portfolio to cater to their distinctive fashion choices…”
Delighted to partner with Myntra and bring Urbanic’s edgy, uber chic and in-vogue collection onto India’s leading destination for fashion, beauty and lifestyle, Rahul Dayama, Head of Marketing, Urbanic – India said, “With this collaboration, we aim to scale our accessibility and leverage Myntra’s nationwide reach, their large and evolving customer base and rely upon their industry-first initiative, Myntra Studio, to give our community of style icons a superior digital shopping experience.”
