One of India’s leading innerwear and athleisurewear brands, Jockey, has entered the digital gift voucher and loyalty point redemption space with GyFTR (Vouchagram).
VouchaGram is an O2O (online-to-offline) technology solution that enables brand currencies and creates digital gifting & rewards ecosystem for people to interact and transact in real-time.
The partnership will enable Jockey to get access to GyFTR’s comprehensive gifting ecosystem including brand listing across top online catalogues, seamless and instant gifting or redemption and 24×7 customer support.
The Jockey vouchers powered by GyFTR will be redeemable exclusively from Jockey’s official website in values ranging from Rs. 250 to Rs. 5,000.
Users will be able to club the e-gift vouchers with any ongoing promotions or discounts and even redeem multiple vouchers on the same transaction.
Speaking about the collaboration, Arvind Prabhakar, CEO and Co-founder, averred “For more than 2 decades, Jockey has been a popular offline brand with an established customer base across the country. Now, as it enters the digital gifting and voucher redemption space, it is set to replicate its vast offline success at a much larger scale on the back of India’s ever-expanding online consumer base.”
He added “We are confident that the added advantage of redeeming these e-gift vouchers, and even combining them with ongoing promotions, will significantly drive business growth, brand visibility and customer acquisition for Jockey.”
Experts in the instant gifting and redemption domain, GyFTR currently caters to more than 2 million customers and has a clientele of 135+ active brands. The platform facilitates seamless gifting across multiple geographies and has been revolutionising the segment.