Retail conglomerate Landmark Group, has appointed Karan Mehta as CEO of its value fashion brand Easybuy.
With extensive experience in retail operations, buying, and business development Karan Mehta is an industry veteran, and in his previous roles at Aditya Birla and Rivoli Group in Dubai, he brings a multifaceted skill set and a wealth of knowledge to his new role. He also has been the former COO of Pantaloons.
With a turnover of more Rs. 500 crore, Easybuy caters to the fashion needs of young Indians at affordable prices and has 130 stores with a strong presence in South India. The brand also follows an innovative sourcing strategy and a lean store model, positioning itself well to expand across other regions in India, predominantly in Tier-2 and Tier-3 cities.
On his appointment, Karan said that his goal is to build Easybuy into a leading brand under the Landmark Group umbrella, with a vision to reach every district headquarters in India.
Shital Mehta, MD, Lifestyle International commented, “Karan’s multifaceted experience in his previous assignments will be an added advantage to Easybuy. His appointment shows our commitment to Easybuy and our confidence in the future of this brand.”
