Homegrown women’s innerwear and shapewear company, Krvvy, has successfully raised US $ 693,000 in a pre-seed funding round. The round was led by prominent investors Titan Capital and All in Capital, with participation from a group of angel investors including Nikita Gupta, Emmanuel Suraj, Anuj Jain, and Anubhav Jain.
Krvvy, founded in 2024 by Yash Goyal and Anant Bhardwaj, is dedicated to redefining the women’s innerwear market by offering innovative designs that prioritise both functionality and comfort. The company will allocate the funds towards increasing its retail footprint, exploring new product categories, and prioritising research and development to enhance its product offerings.
Commenting on the successful funding round, Yash Goyal, co-founder and CEO of Krvvy, expressed his enthusiasm, “We are delighted to welcome Titan Capital and All in Capital to our journey. This funding will be instrumental in accelerating our research and development efforts, enabling us to expand our product range and introduce innovative functional innerwear products to the Indian market.”
A spokesperson from Titan Capital echoed this sentiment, stating, “Krvvy is uniquely positioned to transform the women’s shapewear and innerwear market by seamlessly blending functionality, comfort, and style. Yash and Anant’s ability to quickly adapt and consistently prioritise consumer needs gives us immense confidence in their ability to redefine this dynamic market.”
Krvvy’s products are currently available for purchase through their official website and major e-commerce platforms such as Amazon and Myntra.
