Khadi & Village Industries Commission (KVIC) is continuously facing challenges to save its brand identity, not only in India but also in many countries across the globe.
Soon after KVIC filed an application to register its brand Khadi and logo in Mexico, it discovered that a local entity had also sought a registration.
As per a report of The Times of India, KVIC’s objections have meant that the Mexican entity has not been able to register so far.
Faced with similar attempts, KVIC has decided to aggressively pursue registrations across the world with 41 applications already filed, with UAE and Mexico being the latest countries to recognise its logo and brand.
KVIC is also seeking to protect its brand in Japan, Nepal, Myanmar and Brazil.
Vinai Kumar Saxena, Chairman, KVIC said, “In view of Khadi’s ever-growing popularity in India and globally, it has become very important for KVIC to protect the brand. For the first time in the last five years, KVIC has made aggressive bids to safeguard Khadi from any misuse. These efforts have yielded significant results and helped Khadi’s sales grow by a big margin in last few years. Khadi’s trademark registrations are essentially to prevent Khadi from duplication and safeguard the interest of our artisans.”
It can be mentioned here that a few years ago, KVIC found itself in a peculiar situation when it discovered that a German entity Natural Products (BNP) had got rights on Khadi and related marks in the EU and other countries.