Lacoste secures a five-year kids’ apparel and accessories license with Haddad Brands. The agreement grants New York-based Haddad Brands the rights to design, develop, produce, and market Lacoste’s children’s clothing and accessories. The first collection under this partnership is set to launch in mid-July for the Fall 2025 season.
Lacoste CEO Thierry Guibert highlighted Haddad Brands’ expertise in kids’ fashion licensing as a significant advantage for expanding the brand’s presence in the children’s category. Jack Haddad, president of Haddad Brands, expressed confidence in the collaboration, calling it a step toward elevating the company’s portfolio and reaching a broader global audience.
Haddad Brands, founded in 1925, specializes in children’s apparel and accessories and holds exclusive licenses for renowned brands like Nike, Converse, Levi’s, Tommy Hilfiger, and Calvin Klein. The partnership is expected to maintain Lacoste’s premium positioning in kidswear.
