Ace Turtle, India’s leading technology-native retail company, announced the launch of Lee®’s first flagship store in India in Bengaluru.
Spread in 4,200 sq. ft, it is the largest store for the iconic denim brand in India, besides being one of the global flagship stores of Lee®.
The store has several features to elevate the in-store shopping experience for consumers.
There are Electronic Shelf Labels for real-time in-store display and offer communication to consumers. The Smart Mirrors will provide innovative experiences to shoppers by engaging and delighting with personalised recommendations and effortless product discovery.
A special Lee Studio has been set up in the store to offer a variety of services such as express alteration, badging, rip and repair, embroidery, and lifetime mending. The store also has 13.3-inch tablet screens to update consumers about the entire gamut of offerings from Lee® in real-time.
Nitin Chhabra, CEO, Ace Turtle said, “Since partnering with Kontoor Brands in 2021, Ace Turtle has been able to leverage its extensive omnichannel technology expertise and unique operating model to scale the denim brand’s business in India significantly. The opening of this flagship store is a strong indicator of the massive potential of this iconic brand and the value it brings to Indian consumers. We aim to expand Lee®’s reach across the country and take the brand to millions of Indian consumers via www.lee.in and the chain of physical retail stores being set up across the country.”
Sharing the brand’s perspective, John Gearing, VP and MD, Kontoor Brands Asia Pacific said, “India has been a fast-growing market for Lee® over the past few years. We are working to cater to the evolving fashion preferences of young Indian consumers which are on par with their global counterparts. Our partnership with ace turtle will help position Lee® as the preferred denim brand among the youth of this country.”
The omnichannel-enabled retail store provides consumers with a unified and superior shopping experience across online and offline channels and touchpoints. Consumers will benefit from a unified view of inventory and price parity. They can also order online and pick them up from the store.
They can also order products not available at the store using the Endless Aisle application and get them delivered to their preferred address.
