Women’s ethnic wear brand Libas has launched its first Exclusive Brand Outlet (EBO) in Bengaluru’s Phoenix Market City Mall. The inauguration of the new store marks an important milestone for the clothing label as it enters the markets of South India with this opening.
Concerning choosing Bengaluru as the launch city in the south, the brand founder Arun AB said that the city is known for its cultural heritage and being fashion-forward at the same time, making it the ideal space for Libas to introduce its EBO.
Arun AB said that Bengaluru holds a ‘special place’ in his heart and the Phoenix is one the most popular spots for shopping in the city, making it the right place for this milestone.
The brand has introduced a wide range of collections, from ethnic wear to contemporary fusion wear. The move is intended to broaden their clientele by offering a variety of high-quality and stylised garments through their physical stores. The founder also said that the launch not only marks its entry into the southern Indian markets but also aims to strengthen connections with the customers by providing an immersive shopping experience.
