Tjori, the renowned Indian online fashion brand that started in 2013, has signed a 16 crore equity deal with the pioneering media stalwart Hindustan Times.
Notably, the much-talked about deal goes beyond equity investments and helps provide branding as well as marketing.
The deal with a media giant like Hindustan Times will go a long way in helping Tjori build brand awareness in India, while also enabling it to speed up its international growth.
So here’s a platform access to HT shop which will feature Tjori as a brand, with the intent to create exponential avenues for both the brands.
A delighted Mansi Gupta, CEO, Tjori, says that the deal offers an opportunity to reach larger audience and provide them what Tjori has to offer.
She added “Tjori as a brand works at bringing the best of time-honoured crafts and wisdom with a modern twist. In partnership with Hindustan Times and its various media channels, we will be able to put Tjori at the forefront of fashion industry.”
Conforming to Mansi’s thoughts, Piyush Gupta, CFO, Hindustan Times, says that the deal will help bring an ocean of knowledge for all its readers, with regard to re-modernised way of traditional Indian goodness that Tjori strongly recommends and Hindustan Times too believes in.
Tjori is an online-first artisanal brand that includes apparels, wellness and home products, amongst others, and caters to nearly 200 countries across the world.