Footwear brand Ludic has announced a major strategic partnership with the Chennai Super Kings (CSK) cricket team, securing the official footwear partner title for the 2025 and 2026 Indian Premier League (IPL) seasons. This collaboration marks CSK’s first official foray into a footwear partnership, signalling a significant expansion of Ludic’s national presence.
To celebrate the alliance, Ludic has launched a special CSK-themed collection, featuring a range of sneakers and sliders, alongside a duo of exclusive fragrances designed for both men and women. The brand aims to leverage CSK’s vast and passionate fanbase to propel its growth across India.
Ishit Jethwa, the founder of Ludic, expressed enthusiasm about the partnership, and stated this collaboration was a ‘crucial step’ for their journey of becoming a name in India.
Ludic plans to enhance fan engagement by establishing dedicated kiosks at all CSK home matches held at the Chepauk Stadium. These kiosks will provide fans with direct access to the new CSK-inspired merchandise. The brand has also outlined plans for various online and offline activities throughout the year, ensuring continuous excitement and engagement for CSK supporters.
The newly launched CSK collection is readily available for purchase via Ludic’s official website, major e-commerce platforms, and the official CSK digital store. This partnership underscores Ludic’s ambition to tap into the lucrative sports merchandise market and solidify its position as a prominent player in the Indian lifestyle sector.
