Myntra announced that it has expanded its quick delivery service, M-Now, to Kolkata ahead of Durga Puja. Supported by Myntra’s 80 dark stores across five metros, the service will offer more than 6,000 styles from 400 brands.
Maneesh Kumar Dubey, Vice President – Category Management, Myntra stated, “Durga Puja is the biggest occasion for the natives of the region and the scale of celebrations in Kolkata is world-renowned. With M-Now launching in Kolkata ahead of this mega festive season, having access to fashion trends starting 30 minutes, is going to be a game-changer for last-minute shoppers.”
M-Now witnessed a 3x rise in gifting-related demand, with accessories up by 5x in metros during Raksha Bandhan.
