Manyavar, India’s leading men’s fashion celebration wear brand, has appointed actor Ram Charan as the brand ambassador.
The company is focusing on the festival and wedding seasons.
In a statement, the ethnic wear brand said that Ram Charan stands as a quintessential embodiment of the modern Indian man on the global stage, effortlessly radiating the essence of contemporary India.
Ram Charan said, “I am excited to be associated with Manyavar, a brand that has consistently redefined men’s festive fashion in India. Manyavar’s commitment to innovation, tradition, and family values resonates deeply with my own principles, making this partnership particularly special to me.”
Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited said, “We are honoured to welcome Ram Charan to the Manyavar family. His global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences.”