A qualified lawyer Yanira Ramirez is H&M’s new country sales manager for India. Having 50 stores in 25 Indian cities, the leading Swedish fashion retailer made this announcement in a statement.
Yanira joins as country head after leading H&M Group’s fashion brand ‘&Other Stories’ as its global sales manager. She has been with the company for almost last two decades.
She will be based out of H&M India’s head office in New Delhi. Yanira formally took over the role in January this year.
Originally from Mexico, she has spent close to two decades working with the world’s top fashion retail, starting out with H&M in the UK as an in-store sales adviser in 2005, and then moving on to become an area manager.
Yanira was subsequently appointed as country HR for H&M, UK and Ireland, before joining the global sales and operations HR team in Sweden.
H&M’s first head of India Einola had quit the company five years after he launched the world’s second largest fashion brand in the country.
According to its latest financial report, H&M reported a decline of 22 per cent in India net sales in the full year (1 December 2019 to 30 November 2020) compared with 20 per cent decline in company’s net sales globally.