Leading ethnicwear brand Melange by Lifestyle has announced Bollywood actor Deepika Padukone as its brand ambassador.
The collaboration is aimed at further strengthening the brand ethos of ‘Rethink Ethnic’ and epitomises the versatile, eclectic style of modern Indian women. The brand has also launched its new collection for the season.
The new collection is right on point in terms of key trends, quintessential season favourites and contemporary styles and silhouettes. The brand has even re-imagined the ever popular ‘florals’ in new silhouettes and prints and has recreated traditional paisley into a contemporary version with an interesting mix of styles.
The collection also showcases Lucknowi Chikankari in a modern form with chic minimal embroideries and contemporary silhouettes. In line with the ongoing trend, Lifestyle is also offering ‘Work From Home’ collection featuring the linen range bringing together fashion and utility.
Talking about the same, Rishi Vasudev, Executive Director, Lifestyle International Pvt. Ltd., said “Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognised brands in India across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnicwear and all that it has to offer.”
Deepika Padukone, Brand Ambassador, Melange by Lifestyle, maintained “Melange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead!”
Ranging from the ‘Work from Home’ merchandise to elegant occasion wear, Melange by Lifestyle is offering its stylish collection starting from Rs. 599 for kurtas, among other things.
The collection is available for retail in over 400 stores along with leading online portals & market places in India, including exclusive Melange by Lifestyle stores and lifestylestores.com.
