Miniso, a Chinese retailer of lifestyle products, plans to open new, large stores in India’s Tier-1 cities, where it anticipates significant growth due to the country’s increasing urbanisation. In India, Miniso is also making its products more accessible to Indian customers through e-commerce platforms such as Amazon and Flipkart.
With a strategy to deepen customer engagement and drive an omnichannel experience, Bella Tu, General Manager of Miniso said, “We are not only expanding our bricks-and-mortar retail network but also have plans to cooperate with local e-commerce platforms.”
With the addition of three more locations in December, the brand’s total number of stores in India now exceeds 200. As per reports, Bella said, “During the pandemic, we followed a more cautious path by opening stores in lower-tiered cities and maintaining our presence in India.”
She further said, “One of the biggest challenges is to localise and cater to the needs of Indian customers.” So, to suit Indian consumers’ preferences, the brand sources many of its products locally and refreshes stock in a timely manner.
In India, the brand saw a surge of 27 per cent during the Diwali month mostly in sales of scented products. Currently, the company expects 80 per cent GMV increase during Christmas-New Year period as compared to the same period last year.
The retailer has capability to launch products in a ‘711’ manner, wherein every 7 days, it launches approximately 100 new products, selected from a large library of 10,000 ideas.
Seeing the growth in India, the company plans to further penetrate large markets like USA. The company’s overseas operations have been showing signs of improvement, so the retailer is optimistic about future revenue growth.
Bharat Tex Special Report 2026 
