DaMENSCH has announced the launch of its ultimate popcorn collection. The range features popcorn trousers, round neck full sleeves T-shirts, henley full sleeves T-shirts, all made with sustainably sourced cotton.
Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essentialwear fashion segment in India.
In a statement, the brand informed that the fabric goes through a special finishing process that gives it a texture resembling fluffy kernels of popcorn. The newly launched collection is synonymous with the brand’s continuous strides for creating innovative and conscious products.
DaMENSCH has also forayed into relaxed formals with this launch. With a refined minimal aesthetic and the comfort of chinos that trousers usually lack – DaMENSCH popcorn trousers feature High-IQ dyes that use 50 per cent lesser water. The trousers give an added smart edge and are comfy to wear because of their knit structure design.
Gaurav Pushkar, Co-founder, DaMENSCH said on this launch, “As we continue to expand our exciting range of fashion portfolios, we are delighted to bring a unique popcorn collection to satisfy the need of comfort for our Da-man community. We saw that our popcorn category is growing fast in the last few days especially after receiving the phenomenal response on our Herringbone popcorn T-shirt. At DaMENSCH, we combine innovative technologies and designs to bring something extraordinary and trendy for modern men that are distinct in features and most desirable in feel.”
Bharat Tex Special Report 2026 
