Twid, a leading rewards-based payment network, and Myntra, one of the country’s leading fashion, beauty and lifestyle e-commerce platforms, have announced a strategic partnership. The partnership will enable Myntra’s customers to seamlessly use their reward points for purchases on the platform with the “Pay with Rewards” construct.
Myntra’s recent End Of Reason Sale (EORS), saw a strategic partnership with Twid. This collaboration allowed Myntra customers to leverage loyalty and reward points from various banks and brands, including Intermiles, PAYBACK (now Zillion), TimesPoint, and debit/credit card programs, directly at checkout.
“Our partnership with Twid not only enhances our customers’ shopping experience by allowing them to redeem their reward points seamlessly but also brings significant value to Myntra. By increasing the share of prepaid orders, we’ve seen a notable improvement in order fulfillment rates and, reinforcing our commitment to providing exceptional value and convenience to our customers,” said Santosh Kevlani, Head of Monetization, Payments & Fintech, Myntra
