Myntra launches 7-day ‘Big Fashion Festival’ for the upcoming festive season

Fashion major Myntra is all set to present the upcoming festive season’s ultimate fashion shopping experience!

Scheduled to take place from 16 to 22 October, the 7-day extravaganza Big Fashion Festival expects to appeal to over 4 million unique customers.

Much to the pleasure of customers, the company is expected to have on offer as many as 9 lakh designs from a range of more than 5,000 brands!

“Myntra’s Big Fashion Festival will offer a specially curated selection of 9 lakh styles for consumers across the country, awaiting to bond over the joy of festivities,” Amar Nagaram, CEO, Myntra, told ET Retail.

The e-commerce giant hopes to benefit further from the festival by getting 50 per cent of the total sales from Tier-2 and Tier-3 cities.

Myntra has collaborated with over 5,000 brands for Big Fashion Festival.

It must be underlined here that the upcoming sale is aimed at boosting sales, especially for artisans, MSMEs and kirana store partners, shared Amar Nagaram.

Keeping in sync with the current times that demand a special focus on health and safety measures, Myntra shared in a recent statement that it has ensured that its logistics network remains protected from the virus as much as possible.

“These include following strict social distancing norms, regular temperature checks, frequent sanitisation of facilities and delivery bags, ensuring the use of PPE at all times, frequent hand sanitisation and more,” the statement said.