Myntra, India’s leading fashion portal, has announced a strategic collaboration with renowned UK-based fashion marque, Missguided, to retail its products in India on the Myntra platform.
Missguided, one of UK’s leading fashion-forward online brands, became a global fashion phenomenon amongst women across several countries. Its key products include figure-hugging dresses, hot to crop tops, snazzy jumpsuits, casual partywear and comfy nightwear, in both knitted and woven segments, amongst others.
In a statement, Myntra said that Missguided is popularly known for its smart play with silhouettes, progressive styles and design-led tailoring across verticals. Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK.
Missguided believes in empowering women globally to be confident and own their narrative.
Sharon Pais, Chief Business Officer, Myntra, said, “We are thrilled to announce the launch of Missguided on Myntra. It has surely made a mark for itself in the global fashion arena through sheer commitment towards its customers on delivering the freshest designs and styles based on ever-evolving trends, akin to Myntra’s assurance of delivering the finest fashion shopping experience. Missguided is definitely going to be well-received amongst our thriving cohort of trendy, fashion-forward women shoppers as they are very open to globally creative and experimental styles. With Myntra’s deep reach and seamless shopping experience, we are sure Missguided will be amongst the go-to brands for the fashion conscious.”
Nitin Passi, Founder, and CEO, Missguided said “We are elated to foray into the Indian market by partnering with India’s preferred fashion destination, Myntra. Missguided is poised to appeal to India’s fashion-conscious with its global range of uber-trendy apparel and cutting-edge styles. We are certain that our partnership with Myntra shall help us strategically build the brand and deeply connect with Myntra’s thriving cohort of young shoppers.”
