Myntra and Zalora join hands to bring the best of Southeast Asian fashion to India

India’s leading online fashion retailer Myntra joins hands with Zalora, to offer an array of uber trendy options to fashion and lifestyle shoppers in India.

Zalora is Southeast Asia’s leading fashion e-commerce platform and it enters the Indian market through Myntra, with a focus on trendy activewear, work wear and occasion wear to build and scale its presence in the ever-evolving Indian market.

Catering largely to the region, including Singapore, Malaysia, Hong Kong, Taiwan, Philippines and Indonesia, Zalora is a house of brands with numerous private labels.

The announcement marks the arrival of the first brand from the SEA region to be brought to consumers in India with a range of stylish, chic and sustainable in-house collections under one umbrella.

The first-of-its-kind association with Myntra, the leading fashion and lifestyle e-commerce major in the country with a huge base of fashion-forward customers, will set Zalora up for a strong start and enable it to establish its footprint in the burgeoning Indian fashion market, and build brand salience with the millions of fashion enthusiasts in the country.

As the preferred platform for international brands to foray and scale in India, Myntra, is offering a dedicated brand store for Zalora on Myntra-Mall, its in-app mall to enable leading brands to showcase their offerings and efficiently assist consumers in brand and product discovery.

Sharon Pais, Chief Business Officer, Myntra said, “Through our partnership with Zalora, we further our commitment to bring the best of global fashion within easy access of our shoppers. Zalora is a leader in the Southeast Asian markets and brings with it trendy and fashionable merchandise. Through this partnership, we continue to cater to the growing base of fashion and trend seekers in India.”

Gunjan Soni, Zalora Group CEO, shared, “Zalora’s commitment to connect more people to the limitless world of fashion went beyond the shores of Southeast Asia and reached the vibrant and exciting fashion consumers of India. Joining hands with Myntra reflects the evolving retail and e-commerce opportunity in Asia. Zalora and Myntra are two e-commerce platforms that significantly impacted how people shop fashion in this part of the world, pushing the boundaries through innovation and cooperation.”