Neeman’s rolls out new digital campaign featuring Vir Das for its ‘Pop of Colour’ collection

India’s first footwear brand to make shoes with Australian Merino Wool, in partnership with The Woolmark Company, has launched its first ever and all new digital campaign featuring comedian and global icon Vir Das.

Neeman’s has partnered with The Woolmark Company in order to create footwear from the natural fibre, addressing a more sustainable future of fashion in the country.

It is country’s first footwear label that uses the natural, renewable and biodegradable fibre.

The brand has extended its collection by introducing wool shoes for women and seven new colours.

‘Pop of Colour’ collection by Neeman’s and The Woolmark Company displays a wide range in men’s and women’s sneakers, joggers and loafers made of natural Merino wool in a varied colour palette ranging from old tones like bubble gum pink, coral red, purple plum and coal-black to subtle hues like ivory cream, sand brown and grey mist.

The brand has rolled out a digital campaign to complement the collection launch, featuring Vir Das. The comedian has used his humour to spread awareness about the benefits of the sustainable shoes and talk about the brand’s eco-credentials and qualities which don’t exist in traditional footwear.

Properties such as natural, biodegradable, renewable, comfort, style, odour resistance and the ability to run sock-free are presented in a quirky and humorous fashion.

“I am extremely glad to be a part of this association with Neeman’s and The Woolmark Company. I wish to digitally spread the message as far and wide as possible, especially regarding sustainability , which is something I feel passionate about. Neeman’s Pop of Colour collection is so young, vibrant and easy going. I think you all should get yourselves a pair,” said Vir Das.

Further elaborating on the partnership, The Woolmark Company Country Manager for India, Dilip Gianchandani added, “We are extremely pleased that Merino wool has continued to remain a staple of Neeman’s conscious footwear collection and highlight’s the eco-credentials of the fibre. The range of Merino Wool shoes by Neeman’s and The Woolmark Company showcases a young, vibrant vibe with a multi-functional superior comfort.”