Footwear giant New Balance has officially announced the launch of their ‘Made in USA’ and ‘Made in UK’ line in selected Indian stores. The launch, taking place at select stores in Mumbai and Bengaluru, aims to bring the brand’s rich heritage and commitment to craftsmanship to Indian consumers.
The brand aims to build a connect between the Indian shoppers and the product’s authentic heritage. The ‘Made in USA’ line, spearheaded by renowned designer Teddy Santis, showcases authentic American craftsmanship and seasonal designs. Meanwhile, the ‘Made in UK’ collection, with its signature styles and innovative FuelCell cushioning, has been a fan favourite since 1982.
This move signifies New Balance’s strategic expansion into the Indian market, offering discerning consumers access to premium footwear that blends tradition with contemporary style.
