Ensuring comfort to wearer, Almo Wear, a new brand of men’s innerwear, was launched recently.
A venture of Gurgaon-based Subir Ghosh and Muskaan Jain, Almo Wear is an attempt to change the perception as comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for most consumers, is based more on their propensity to pay rather than the product or brand’s USP.
With the strength of innovative fabrics, the brand is building an innerwear experience by bringing Italian style and minimalism to the Indian market. The target customers are those looking for a more aspirational alternative with premium quality and comfort at a reasonable price.
It offers products of two different fibre-based fabrics with unique propositions: GOTS-certified organic cotton and Austrian TENCEL Modal Micro fibres sourced from European beechwood forests.
With an ultra-soft texture, Modal Micro fibres unveil an unforeseen standard of conscious comfort. Adding to this, the Siro spinning method gives the fibres an additional fineness and makes them lighter. The result is a lush, ultra-soft (3 times softer than cotton), stretchable fabric with higher moisture-wicking capabilities allowing comfort and freshness like never before.
The brand has gone a step further to ensure that the innerwear is skin-friendly by the use of Swiss Textile Innovator, HEIQ’s revolutionary technology to incorporate enhanced odour control and an anti-microbial finish. This makes the products perfect for wearing in the Tropical climate in India.
Products of the brand are 100 per cent crafted in India in a Sedex-certified modern sewing factory.
The brand plans to introduce prints and other variations in the coming days to provide a complete palette to the consumer. Apart from being available at www.almowear.com, it is also available on all major market places.
