Kaambhari, a new entrant into the T-shirt market, has been launched by young entrepreneurs from Surat in Gujarat. The brand boasts of quirky T-shirts that are designed to appeal to today’s youth.
The brand will be offering its collection as an affordable alternative and will be available to people of all ages.
The name of the brand is a play on the word ‘bhaari’ which, as a slang term, is used to mean something appealing and groovy which the founders have used to present their apparel.
The brand will offer premium T-shirts in a variety of designs and colours and will also include nostalgic items that will come included in the packaging of the garments themselves.
The brand offers its merchandise from online locations like Instagram to flea markets in different cities across the country. The brand aims to build connections with its consumers and capture the attention of a wide audience across the nation.
The brand is also launching an online store to expand its reach across the country and become a major player in the textile industry.