Indian fashion-tech brand Newme has recently launched two new stores in Delhi’s Pacific Mall and Surat’s IWC VIP Road. The strategic store launch comes ahead of the brand’s most anticipated Black Friday sale.
The newly launched brick-and-mortar store of the brand features its trend-forward womenswear collection. Two more store launches are in the pipeline for the brand in Pune and Gurgaon.
The Delhi store, located in Pacific Mall at Rajouri Garden is a spacious 4,000 sq.ft., making it the brand’s largest outlet yet in Delhi NCR with the Surat store coming in at 3,500 sq.ft.
Newme currently has 11 stores across the country and it plans to launch a total of around 15 to 20 stores in the current financial year. The Gen Z focused fast fashion brand aims to expand its presence in the retail domain with plans of launching more stores.
Founder CEO of Newme, Sumit Jasoria has said that Delhi and Surat are key markets for them considering that they wanted to expand in both Tier-1 and Tier-2 cities.
“Delhi ranks among the top cities for our online sales, while Surat has emerged as a rapidly growing market, making these cities ideal for our offline journey,” he added.
Talking about the growth strategies, he said, “This year, we’re offering even more value with a Buy 1 Get 1 Free deal across our website, app, and stores, along with gifts and goodies for the first 10,000 customers.”
“We are expecting 10X growth this Black Friday as well and are prepared to serve over 3-4 Lakh customers nationwide in just 3 days.”
Newme currently serves customers through its 9 offline stores spread across 7 Indian cities and its user-friendly mobile app. It offers a wide range of clothing options for women, including dresses, tops, bottoms, jumpsuits, bodysuits and winter wear.
The growing fash-tech brand has also ventured into quick commerce and has launched a special delivery system that offers a 90-minute delivery service for its fashion products in 26 Delhi-NCR and Bangalore pin codes.
