Next, the UK fashion retailer launched its first Indian store in Pune, its first physical presence in the country’s western apparel market.
Next is among the UK’s top fashion and lifestyle chains, with over 700 stores globally—just under 200 of them trading internationally across Europe, Asia, and the Middle East.
Its Indian entry is being facilitated by entering into a franchise arrangement with Myntra, which will manage local retail activity and distribution. The partnership opens up wider expansion in India’s urban markets.
With Pune as the launchpad, Next leverages a city characterised by its young demographic, successful education centres, and developing style culture. Pavilion Mall is the start of taking Next’s fashion to Indian consumers and positioning the company for additional expansion across the country.
