Niyara India has launched its online store, with an objective to deliver premium quality, stylish and accessible fashion to modern India. As the Indian fashion industry is projected to grow US $ 100 billion by 2030, Niyara is focusing on clothing that combines luxury and comfort.
The collection offers variety of evening gowns, dresses, shirts, and trousers catering to workwear, casual wear and special events. Niyara is targeting the rapidly growing online fashion market with an expectation to achieve a turnover of US $ 594,000 in its first year through online retail, collaborations, and campaigns.
According to Manasi Shetty, Director and CEO, the launch is a step towards redefining the standards of premium fashion by making premium and accessible clothing to women across the country.
