The multi-brand e-commerce marketplace Nykaa Fashion is foraying into menswear on its website and app.
The fashion portal of the omnichannel lifestyle retailer Nykaa had earlier launched Nykaa man in 2018 for men’s grooming.
The launch of men’s fashion will now help Nykaa cater to the male audience with over 560 brands and more than 42,000 products.
With social media platforms like Instagram, Facebook, YouTube and WhatsApp becoming increasingly popular, men from urban and rural areas have been exposed to global fashion and self-care trends.
In order to create a one-stop-shop for men, Nykaa will offer clothing, footwear, eyewear, sportswear and accessories across 60+ brands including Louis Phillipe, GAP, Adidas, Raymond, Skechers, Pepe Jeans, Hidesign & more.
Increase in average order size, and prepaid payments, in the recent months is a reflection of the growing acceptance of online shopping.
Nykaa intends to bring the expertise it has garnered in women’s fashion and lifestyle retail to male customers by giving them a personalised, targeted environment to explore products that are suited to their grooming needs.
Speaking on the launch, Anchit Nayar, Chief Marketing Officer, Nykaa said, “It has long been the vision of Nykaa to bring the pillars of our brands: curation, content and convenience to both women and men across India.
With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100 per cent authenticity, as well as exciting content to discover new trends and products.”