Global online clothing rental market size is estimated to reach US $ 1,856 million by 2023. While this estimate is from the pre-COVID times, Date The Ramp has put all bets on 2021 with its mission to make fashion sustainable through new-age

While a sudden rise in the sales of sleepwear and loungewear, owing to the pandemic, has helped brands in the segment revive their businesses, others have now started entering the category by either launching a sub-brand or a collection.

Even as the country moves towards further stages of Unlock, retail industry is turning to e-commerce with most consumers still hesitant in stepping out of their homes to shop. For now, brands are pivoting to emphasise on mobile technology,

amanté inspires women to pursue their dreams of new experiences with confidence, by providing internationally influenced fashion lingerie with tailor-made fits for the Asian silhouette. 13 years in business, currently it is available in 20

Wedding market is a big opening for designers and brands in India. However, with the pandemic already reducing sales this year, the industry was hopeful to recover with the wedding bells. But with close-knit weddings now becoming the call o

An exclusive chat with the 3 new Indian designers, launched by one of the most prestigious talent discovery programmes – GenNext by Lakmé Fashion Week 2020…

What has really helped retail bounce back so quickly is the habit of saving, which has supported families, despite pay cuts and layoffs.

Thrift clothing or the concept of buying second-hand clothing truly embraces the idea of sustainability. So, with environmental concerns on a rise, are Indian consumers choosing thrift? What is the trend that a growing number of thrift bran

Like the West, Indian celebrities too are turning into fashion brand owners and entrepreneurs – some with their own fashion brands, while others in collaboration with established fashion companies.