
Sunrisers Hyderabad (SRH) has announced playR, a global sports and lifestyle brand, as its official merchandise partner for the 2025 Indian Premier League (IPL) season. Through this partnership, playR will be the sole owner for the manufacturing and distribution rights for a range of non-exclusive fan goods, including fan jerseys.
K Shanmugam, CEO of Sunrisers Hyderabad, expressed enthusiasm about the partnership, saying the team is delighted to join hands with playR for their official merchandise. He noted that playR’s strong reputation for delivering high-quality, stylish products aligns well with Sunrisers Hyderabad’s dedication to offering the best to their fans.
The official Sunrisers Hyderabad gear will be sold in a number of retail locations, the official SRH shop, the playR website, online marketplaces, and q-commerce platforms.