Image Courtesy: Powerlook
Powerlook, the D2C fashion brand has achieved a Gross Merchandise Value (GMV) of Rs. 130 crore in the previous financial year and aims to reach a GMV of Rs. 300 crore in FY 2024-25.
Powerlook is a native brand and a bootstrapped business. The majority of its sales are made online, and it is featured on Myntra and Flipkart. The brand’s strategic initiatives, such as targeted marketing campaigns, strategic partnerships with well-known influencers, a flexible pricing plan, and a customer retention policy, are responsible for its success.
The brand grew by 35–40 per cent every quarter in the previous year. Sales and revenue have increased by 30 per cent in the last quarter. The brand generates solid operational revenue and maintains a strong position in the offline market.
Raghav Pawar, Co-founder of Powerlook, said, “Our relentless focus on customer satisfaction and delivering products on time. By prioritising high-quality products and personalised shopping experiences, the brand continuously endeavours to exceed customer expectations. Leveraging customer feedback as a catalyst for improvement, Powerlook remains committed to delivering excellence at every touchpoint, fostering lasting relationships with our customers. Our expansion spree has included strategies to acquire customers through online and offline channels. Recently launched outlets in Bandra, Vasai, and Pune have received positive customer responses.”
