The Delhi Capitals team’s cricket players Rishabh Pant, Ishant Sharma, and Yash Dhull are the stars of a new campaign from sportswear company Puma India.
Commenting on the association, cricketer Yash Dhull in a statement said, “This cricket season is pure sports entertainment and Puma has a unique ability to engage with fans. Puma’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong.”
Shreya Sachdev, head of marketing at Puma India added, “To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country.”
Puma hopes to deepen its relationship with the Delhi Capitals supporters throughout the current Indian Premier League season with this “Delhi save the fight” campaign.
Puma is the official kit partner for the Delhi Capitals and banking on the club’s strong fan base to boost sales of its merchandise during the season.
