Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance-wear brand.
As part of his partnership with PUMA, Milind will run in the NITRO range, lightweight shoes renowned for their unparalleled cushioning, speed, traction, and stability, wherever the route requires wearing shoes. Among the range, the Deviate NITRO 2 stands out as Milind’s favorite, distinguished by its roomy toe box fit, which provides exceptional support and comfort for his larger feet.
Speaking about this exclusive coming together of legends of the game, Karthik Balagopalan, Managing Director, PUMA India said, “Milind Soman has been the face of running in India and is an inspiration. While he is well-known as a barefoot runner, PUMA becoming his preferred choice of footwear is a testament to the superior NITRO technology in our shoes that provides comfort, performance, and energy return to thrive in the most demanding conditions. This partnership signifies PUMA’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances. We are thrilled to have Milind Soman in the PUMA family and we are confident that this association will further push and strengthen the running revolution in the country.”
PUMA announced its association with Milind through a campaign film for its range of NITRO shoes. Under this partnership, Milind will endorse PUMA’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside PUMA and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of PUMA’s bodywear for men.