The House of Rare’s menswear brand, Rare Rabbit, has announced the launch of its Innerv range of trunks, briefs and boxers, marking its first into the innerwear market. Rare Rabbit is expanding into an underserved, high-growth market with this launch. The innerwear market in India is expanding and is predicted to reach USD 16.30 billion by 2033, with a compound annual growth rate (CAGR) of 4.80% from 2025 to 2033.
Made from 100% natural cotton that is ethically produced, the Innerv line has sweat-absorbent technology, second-skin softness, long-lasting gel-print branding, and packaging made of sustainable fibres. The first collection comes in single and triple packs and is available in trunks, briefs, and boxers in seven carefully chosen shades.
Speaking about the launch, Manish Poddar, Co-Founder of The House of Rare, described Innerv as a natural yet significant progression for the company. He noted that innerwear was a category the brand had studied extensively, choosing to enter only when confident it could deliver something truly differentiated. With Innerv, the company aims to set new benchmarks in material integrity, design minimalism, and everyday functionality, positioning the range as not just innerwear but an extension of its core brand philosophy.
