On 21st March, the luxury fashion brand Raw Mango will visit Singapore to open a pop-up womenswear show. The purpose of the business-to-customer event is to help the brand expand its global clientele and establish a connection with local consumers.
Due to the lack of an exclusive brand shop in the area, customers will have the chance to peruse the brand in person.
The event will be held on Orchard Road, a popular retail and entertainment area in Singapore with 1.6 miles of shopping centres, eateries, and lodging options.
The firm used Bollywood star Ananya Panday in a mini-campaign to promote the event. Panday, who was styled by Manisha Melwani and photographed by Vaishnav Praveen, is dressed in a golden silk brocade saree with stripes and a chequerboard, and she is wearing a shirt composed entirely of draped flowers.
In 2008, designer and businessman Sanjay Garg established Raw Mango with the goal of experimenting with Indian traditional fabrics in a contemporary manner. The brand sells directly to consumers online and through its flagship locations in Hyderabad, Mumbai, and Bengaluru. The brand now sells its products at a variety of upscale online and physical fashion boutiques.
