Raymond Lifestyle Limited is targeting a compound annual growth rate (CAGR) of 15 per cent to secure a 7 per cent share of the men’s wedding wear market by 2027. As part of this strategy, the company plans to launch 300 new stores for its occasion wear brand, Ethnix.
“Ethnix has already carved out a unique market position, and we intend to nearly triple our physical presence by opening 300 additional stores over the next three years,” said Raymond Lifestyle CEO Sunil Kataria. “We are confident that this will drive exceptional growth in the wedding segment and solidify our leadership in the market.”
Ethnix by Raymond offers traditional men’s occasion wear, including bandgala, kurta, bundi, sherwani, and churidar, according to the brand’s Facebook page. The label also features Indo-western attire and suits, available both in-store and online via the My Raymond e-commerce site and various multi-brand platforms.