Raymond Ltd has made several changes to its leadership lineup as it aggressively prepares for growth. To that effect, it has transitioned Vipul Mathur (CBO-New Businesses) to lead the Ethnix SBU along with Raymond Home. The leadership team of Home and Ethnix will now report to him.
The company had previously, in October 2024, appointed Mathur as its new Chief Business Officer for New Businesses, a strategic role highlighting the company’s focus on expansion and innovation.
Mathur has a lot of expertise in a variety of areas, including marketing, consumer psychology, and merchandising, from his more than 20 years of experience in e-commerce, retail, and branding. His transition is viewed as a crucial step in advancing Raymond’s new business endeavours by utilising his broad experience in the ever-changing retail and fashion industries.
Vipul Mathur was the CEO of Mufti before joining Raymond, where he was instrumental in guiding the expansion of the company and fortifying its position in the industry. His image as a seasoned professional in the fashion business is further cemented by his leadership positions at Madura Garments, Aditya Birla Fashion and Retail Ltd., and ABOF.com.
