Avantra by Trends, which is a concept store chain by Reliance Retail, has opened its first store in North India in Lucknow. The store has been opened in Lulu Mall, Golf City.
Avantra by Trends was launched by Reliance Retail as an exclusive saree and women’s ethnicwear concept store in September 2021. The first flagship store was in Bengaluru, covering 9,500 sq. ft. area.
The ethnicwear brand, following its launch, has also delved into jewellery, accessories and tailoring services. It also collaborated with third-party brands like Nalli Silks and Pothys besides partnering with regional weaver clusters.
The brand first established its presence in all the major southern states before making its foray into the North Indian market.
