India’s ace designer Ritu Kumar is expanding her label’s reach in the Middle East by launching e-commerce portal Namshi.com, which will grant a unique retail experience for all patrons of the brand.
In a first attempt at creating an online presence in the Middle East, Namshi.com will carry Ritu Kumar & Label Ritu Kumar’s Spring/Summer 2020 collection for the cosmopolitan, digital-savvy, fashion-conscious customer.
The site is all set to appeal to the urban aesthetic by providing aspirational yet accessible products from a huge choice of brands.
Currently the label is available at two retail stores in Dubai Festival City and Burjaman City Centre Mall.
Commenting on the launch, Amrish Kumar, CEO, Ritu Kumar, said “We are extremely pleased to announce that Ritu Kumar and Label Ritu Kumar will now be available on Namshi.com. It has been our endeavour to provide exceptional customer experience on every platform, including our stores or e-commerce websites.”
He also said “Our association with Namshi.com is in sync with the brand’s plan for the region. The portal champions digital innovation with its free app and mobile-friendly website making it the ultimate fashion destination for the younger generation. We are certain that our young clients will enjoy this experience as much as they enjoy shopping at our stores.”