Save the Loom, the non-profit community group to revive, restore, and restructure the handloom industry in India, recently introduced a collection of Kasavu-detailed sarees through its community impact programme called ‘Olam’.

The creation of Olam, meaning ‘a new wave’ in Malayalam, has a poignant story behind it. It came into existence in the wake of the Kerala floods in 2018 that went on to ruin textile looms worth crores in handloom village called Chendamangalam.

Save the Loom’s Founder Ramesh Menon launched Olam with the core objective of preserving the handloom craft as well as providing a platform to weavers for a sustainable income.

The latest saree collection is the very first collection launched through the initiative.

Ramesh told Vogue India that they wanted to “detach Kasavu sarees from its moniker of occasionwear to casualwear.”

The saree collection offers 11 exquisite designs, and the colours beautifying these sarees include blue, green, grey and coral.

“We have chosen varied colour combinations that could work universally,” Ramesh shared.