SHR Lifestyles, the company behind the ethnic wear brand SHREE, has outlined an ambitious expansion strategy to significantly scale its retail footprint and revenue over the coming years.
According to a company statement, SHR Lifestyles aims to more than double its store network to approximately 300 outlets across India within the next three years, as part of a broader pan-India growth plan.
The company is also targeting a substantial increase in revenue, with projections to reach Rs. 900 crore (US $97.16 million) by 2030, up from its current revenue of Rs. 150 crore (US $16.19 million). This growth is expected to be driven primarily by the expansion of its physical retail presence.
As part of its evolving retail strategy, SHR Lifestyles is shifting its focus towards larger store formats in key domestic markets. The company stated that it would increasingly prioritise large-format outlets ranging between 3,000 and 5,000 square feet, particularly in metropolitan areas and high-growth cities.
In addition to its domestic ambitions, the brand already maintains an international presence, with stores located in Dubai, Abu Dhabi, Riyadh, and Sharjah.
Founded in 2009, SHREE focuses on affordable ethnic wear, catering to modern consumers with apparel suited for both workwear and special occasions.
