XYXX, men’s innerwear brand, has onboarded Shripad Nadkarni, the marketing expert, as an investor and mentor to help support and drive its growth and expansion in the country.
The brand recently shifted its head office to Mumbai and appointed Govind Shrikhande, the former Shoppers Stop Managing Director, to its marketing team.
“Shripad is a force to reckon with in marketing and brand building, and so it is our honour and pleasure to have him in our corner,” said Yogesh Kabra, Founder, XYXX. Shripad is known for his fearless experiments with the brands.
XYXX offers products including men’s innerwear such as trunks, briefs, boxers, jockstraps, vests, pyjamas and T-shirts. It retails through its own e-commerce store, multi-brand online and offline stores and currently is planning for retail expansion across Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Goa, Chhattisgarh, Punjab and Delhi.