Skechers India has selected Brandman Retail as an authorized reseller to manage its business across online marketplaces including Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion, in addition to select quick-commerce platforms.
As an authorised online distribution and management partner, Brandman will ensure authentic product availability, controlled pricing, and adherence to Skechers’ global brand guidelines.
“E-commerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms,” said Arun Malhotra, Director, Brandman Retail.
He added the company is targeting 30%–40% growth over the next 12 to 18 months, supported by stronger omnichannel integration and an expanded retail footprint.
Adding to this, Kashika Malhotra, Director, Brandman Retail, stated that “the company is witnessing a clear shift in consumer preferences, particularly among Gen Z shoppers who are increasingly gravitating towards performance-oriented and wellness-driven brands”.
Both Arun and Kashika noted that the company is betting on Tier-2 and 3 markets, airport retail and community-led engagement to deepen its premium sportswear play, while rolling out ten Anta and four Wilson stores this fiscal.
Founded in 2021, Brandman Retail distributes and retails international sports and lifestyle brands in India, with a portfolio that includes New Balance, Saucony, On Running, Anta, Wilson, and Rockport.
