Cricket player Ishan Kishan has been appointed by international shoe company Skechers as its new brand ambassador for the Indian market. Via marketing efforts on several channels, Kishan will be seen supporting the brand’s performance and lifestyle footwear styles.
By this partnership, Skechers hopes to capitalise on the national appeal of the Mumbai Indians batsman and increase its brand recognition among young people.
Commenting on his association with the brand, Ishan Kishan in a statement said, “I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone.”
Rahul Vira, CEO, Skechers Asia Pvt Ltd added, “We see this as an opportunity to tap into India’s love for cricket, and are proud to have Ishan on board, wearing the first Skechers cricket boots and appearing in campaigns. Ishan is an inspiration to youthful consumers across the country, and we believe that his energy and dynamism perfectly resonate with Skechers’ sporty and stylish offerings.”
The Skechers newly launched performance and lifestyle footwear for men and women are available on the brand’s website and retail stores throughout India.
