The Souled Store, the apparel brand, has established its 31st physical store in Ahmedabad, India. Designed to aid in the brand’s community building, the store, which is housed on the third floor of the city’s Palladium Mall, offers a variety of printed clothing options for both men and women.
According to the brand, the store debuted with an “elevated design” to improve the offline shopping experience. The Souled Store stated, “We’ve taken great care to create an environment that resonates with our community, and we can’t wait to hear your thoughts.”
Both its “Supima” t-shirt series and its sneaker range have their own area in the exclusive brand outlet. The store’s design was informed by consumer input, and its opening is a component of the brand’s strategy to foster a stronger feeling of community around the label.
According to its website, the brand also has a physical location at The Times Square Grand in Ahmedabad. Gen Z customers seeking to celebrate their interests in various cultural and media properties are the primary target market for The Souled Store.
Based in Mumbai, The Souled Store offers retail products through 30 brick-and-mortar locations across Mumbai, Calicut, Mohali, Bengaluru, and Chennai in addition to its direct-to-consumer online store. Launched in 2013, the firm sells apparel with images of characters from many brands, including Power Puff Girls, Marvel, DC, Disney, and Harry Potter.
