Specialty retailer SSI Group has entered into a deal to bring to the Philippines Joe Fresh, one of Canada’s leading fashion retailers. SSI said it had entered into a franchise partnership with Loblaw Companies Ltd. and its affiliates, the owners of Joe Fresh, to open free-standing Joe Fresh stores in the local market starting in first half of 2016.
Founded in 2006, Joe Fresh offers what has been described as “well-designed” and “well-priced” collection for women, men and children. Assortments include apparel, accessories, footwear and beauty. The brand is sold in more than 350 locations in Canada, including 12 freestanding stores and using online platform JoeFresh.com. SSI president Anthony Huang said, “We are very excited for the addition of Joe Fresh to our portfolio of brands. Joe Fresh further strengthens our lineup of value brands, allowing us to tap and delight an even broader base of Philippine consumers. ”
