Denim and casual wear brand Stylox Fashion has raised Rs. 3 crore (US $ 340,000) from the Fashion Entrepreneur Fund (FEF) following its appearance on the fashion business reality show Pitch To Get Rich.
The co-founders, Ritika and Vishal Mehra, said the investment will accelerate the brand’s growth ambitions. They highlighted plans to double revenue and expand from 50 to 100 stores by the end of the financial year. The funding, they added, will also strengthen Stylox Fashion’s direct-to-consumer (D2C) presence, enabling more direct interaction with customers via the brand’s website and leading online marketplaces.
Following the funding, Stylox Fashion is transitioning from a B2B-focused model to a D2C-oriented brand. While the company initially built its foundation by serving retailers, it is now prioritising direct consumer engagement through digital platforms such as Myntra, Amazon, Flipkart, Ajio, Styli (UAE), and its own website.
This strategic shift is designed to increase accessibility, enhance client relationships, and strengthen brand positioning, while allowing Stylox Fashion to tap into the growing online fashion market.
