Superkicks, the premium sneaker and streetwear company, is poised to launch its second own-brand apparel collection to date. The company has increased its focus on streetwear and the new line, named ‘Disco Supernova’ will launch on 21st January in stores as well as online.
Superkicks was launched by Sangeet Paryani and Nisha Lulla Paryani and their aim was to further develop the sneaker community in India as well as provide an offering for a wide range of international and Indian brands.
This new collection will focus on menswear and womenswear and is inspired by disco culture and cosmic energy, the company announced in a press release. The collection is designed to offer comfort and style and features a diverse array of apparel. It will be launched under the slogan ‘the uniform for the new world’.
Superkicks is increasing its focus on its private labels and has launched this new line of apparel under its own name. The collection is priced between Rs. 2,499 and Rs. 4,999.
“We look forward to connecting with our audience post-pandemic via events and activations,” said the brand founders in a press release. “Other than that, we will continue to bridge the gap between India and the international sneaker market by bringing exciting offerings from various brands to our beloved community!”
